A selection of work done between 2020-2025
Property Council New Zealand
Brand Identity
Property Council New Zealand (PCNZ) embarked on a transformative journey to refresh its brand identity, aligning with their updated organisational values: Community, Authenticity, Leadership, and Positivity. The challenge was not only to modernise their visual identity but also to infuse these core values into every facet of their brand and communications.
To extend the brand's reach and impact, PCNZ tasked us with developing a cohesive brand collection for their industry events. It was crucial that each event maintained its unique identity yet echoed the overarching narrative of diversity celebration, dynamic leadership, and community connection. Our approach was centred on the universal human desire for connection, crafting gender- and culture-neutral spaces through the use of dynamic graphic elements that invited inclusivity and dialogue.
CREDITS:
Creative Director
Tania McCoy
Design Director
Ardo Sitompul
Team
Rachael Buckley
Creative Director
Tania McCoy
Design Director
Ardo Sitompul
Team
Rachael Buckley