Tauwhiro
Brand Identity
Tauwhiro is a socially conscious hair salon and cafe which provides free or low-cost services to vulnerable people in the community, subsidised by their fee-paying clients. We collaborated with them to develop a brand that lets their kaupapa shine. Tauwhiro was developed and launched by Te Rūnanga o Ngāti Rārua, and the tohu of the iwi is incorporated into the Tauwhiro brand. A contemporary interpretation of the Pātiki is woven through the brand collateral, representing abundance, prosperity, and the ability to provide for the community. The deep teal is inspired by the waters of the Riuwaka Resurgence, a site of significance for Ngāti Rārua.
CREDITS:
Creative Director
Tania McCoy
Design Director
Ardo Sitompul
Strategic Lead
Ally Mulord
Creative Director
Tania McCoy
Design Director
Ardo Sitompul
Strategic Lead
Ally Mulord