Mortgage Mates
Brand Identity
Mortgage Mates partnered with us to break away from a dated, corporate franchise identity and develop an authentic, 100% client-owned brand. We created a fresh brand identity that radiates reassurance, warmth, and hope.
Our research revealed that social factors and media coverage had made first-time home ownership seem like an unattainable dream for the average New Zealander. Mortgage Mates had the opportunity to change the conversation and deliver a fundamental shift in how New Zealanders engage with the mortgage industry.
Each element of the visual identity reflects Mortgage Mates’ sincere, empathetic approach to their customers’ mortgage wellbeing. The colour palette is inspired by North Canterbury, with the familiar greens of rural Aotearoa instilling feelings of comfort and of being home.
CREDITS:
Creative Director
Tania McCoy
Design Director
Ardo Sitompul
Strategic Lead
Olivia McRae
Creative Director
Tania McCoy
Design Director
Ardo Sitompul
Strategic Lead
Olivia McRae